To be the leading integrated manufacturer and one-stop distribution centre for

• Pipe, valve, fittings and plumbing materials
• Iron and steel products
• Building/construction materials

To deliver sustainably good financial returns through our impeccable commitment to setting high standards, innovation, productivity and competency in providing products and services of international quality and value focused on meeting the needs of our customers.

• Customer Satisfaction:
  Commit to achieving 100% customer satisfaction by delivering superior quality products and satisfactory customer services that meet our customer’s needs and expectations.
• Safety and Environment:
  Develop a safe and conducive working environment for our employees that promotes performance excellence, and motivates personal growth.
• Shareholder Value:
  Deploy appropriate investment strategies, risk management and controls that contribute to the growth and safeguarding of shareholder value.
• Integrity and Professionalism :
  Maintain high professionalism, ethical standards of integrity, and mutual respect in our strategic alliance with customers, suppliers, bankers, and other stakeholders.
• Quality Management :
  Emphasise total quality management systems and stringent production quality control measures to sustain continual effectiveness, efficiency and productivity improvement.
• Corporate Responsibility :
  Protect the environment by improving energy efficiency, reducing carbon emission and waste production. Supporting local communities, gender equalities, and continuous engagement with employees and other stakeholders.